Iconic Redesign

We had a project to redesign an iconic brand in SA and come up with an advertising solution for the brand, we had a choice between: yum yum peanut butter; Mageau no 1; Glenryck Pilchards and Ouma rusks. I chose Ouma rusks and recreated the packaging and came up with an advertising solution of remembering your first time you had an Ouma. My Idea could be interpreted in various ways and for me was the best solution for topical advertising, I had various ideas for the slogan "Remember your first dip" was my final decision. It could have been edgy or really simple I chose to stick with simple because as a brand Ouma really isn't edgy it is a more traditional brand and maybe if need be it could be a bit tongue and cheek but not as daring as brands like Nando's. So thats is why my advertising is simple and clean.

Graphic Inspiration

A mash up of posters, illustrations and package designs found at abduzeedo. These showcase intelligent and well done design so I found a need to share

Printing Inspiration

 

Some amazing Printing found on fromupnorth 

Longboard Adverts

 

These were adverts that we had to do for college, we had to create long board adverts and logo for a magazine. I was stuck whether I should use the black or green stripe but personally I prefer the green stripe maybe because I kinda like the colour green that might be it or because it looks better.

Sourced Photography

 I have a thing for good photography and when I found these I feel I just had to share so hope you enjoy.

found at Creattica

3D Text From Beginning to End

It all starts with some sketches and then it leads all the way down to the finished project below. This is the work process of some 3D text artists.

The Radio station that is Vibe

We had to create a fictional radio station for college by the name of Vibe fm. I designed this logo to support my whole theme of contrasting where I contrasted rock and soul for the advertising and blocky font and script font for my logo. The whole concept of my brand is an appeal to musically eclectic people with a focus on alternative rock,soul and indie music. 

Rock vs Soul

  

I took these photo's for one of our projects where we had to create a radio station focusing on the branding logo and advertising. These pictures I took for my advertising campaign for my radio station, which was called Vibe, I shall be uploading my logo and the final adverts but I felt like these photo's needed to be shared beforehand.

 

 

Packaging Express

 Packaging is my demise but it is a part of design so here are some properly done package designs found at dieline .

Intelligent Advertising

 Found at From Up North

Printing Excellence

 Found at creaticca

Creative Web Design

 Found at Creattica

The Artful Addiction

A new venture into a purely inspirational blog for creatives with a friend spawns this go check it out.
The Artful Addiction

Surreal Amazement

There are times in life when one is rendered speechless. When I saw these that whole speechless sensation happened to me. Personally Surrealism is one of my favourite art periods and photography has become a new passion for me so witnessing these two fuse in a flawless way was something I felt I had to be shared. The blog I found these in is Kevin Chung's go and take a look at his blog here for some more photography

First Studio experience

 My very first time taking pictures in a studio and I must say it is quite fun. Although these were done for my friend back in February I have no Idea why they were not posted earlier but here they are from my photgraphic archives enjoy.

Memoirs of a good movie

 

Albeit this is an excellent movie designing a poster for it was not so easy because I  really wanted to use a portrait for my poster but the original movie poster had the exact same portrait I wanted to use . I had to improvise and I'm pretty chuffed only problem is I don't know which one to chose to hand in. 

The Craze that is Projection Mapping

Projection Mapping has really been a revolutionary new craze for many with names such as Adidas,Samsung,Toyota,Hot Wheels and Ralph Lauren all utilizing this technique successfully it makes one wonder where do people come up with this amazing stuff. Basically what 3D and 4D Projection Mapping is, is a projection on a structure or building by some super projectors to give the Illusion that the structure is a scene whether it is a runway a nature scene a 3D visual musical concert or a building demolition almost anything is possible with these projected illusions.

Marketers have realized that this is a great way to advertise a product or event. What it does is allow the public to view and be amazed by these projections for free all they have to do is stop and stare at a building  be amazed then go back home see it again on youtube and tell all there friends and family about it and just like that not only is the public amazed but you have just developed an exponential amounts of potential clients because they are seeing your product on these viral videos.

Technically the amount of work going into these projections is quite overwhelming but impressive nonetheless.
 
This is a video documentary of an electronic DJ Amon Tobin's development of a stage structure that was built for his concert and was projected on using Projection Mapping and how they basically created it
 


Fashion designer Ralph Lauren also used Mapping Projection to become the first luxury brand to use this technique. He projected in both New York and London and documented the process for all to see. 



London Projection.



New York Projection.



The official Ralph Lauren website

Samsung and Adidas both used Mapping Projection to launch a new addition to there brand Adidas for a campaign launch and Samsung for there new 3D TV sets



Adidas France - 3D Mapping Projection




The  Adidas and Samsung official websites

Toyota utilized Projection Mapping in a completely different way by not projecting on a building alone but on a car as well



The official Toyota website

Hot Wheels utilized Projection Mapping to project a car race



The official Hot Wheels website

For a bonus to all the AC DC fans they also projected... But on a Castle.



The official AC DC website

Retro colour appeal

A photoshoot with a theme of versus well simply I chose colours to place together in a "battle" for dominance. Eventually it turned out to be a photoshoot to capture water in motion which I have been wanting to try for quite a while. Clearly it seems that some food colouring wine glasses and water are all you need for some fun photo experiments, but for a fun night I say chuck the water and food colouring out and replace with a good shiraz,merlot or pinotage.

 

Some Serious Ads

A designers jobs is not only to make things look "pretty" but it is to inform and to cause a reaction . These adverts are emotionally gripping and some are quite shocking but they get the message across effectively and simply. These images were sourced from tutorart 

 

 

 

Musical Posters

 

Typography posters have been plaguing my mind for the past three weeks and this is the final product of my hard labour.  Though I must say creating this pinstripe texture was a pretty amazing feeling even though it was just me recreating a texture from the net

A Professional Design Process

A poster from a professional designer on the professional design process

Download the full poster from this website and be inspired  

Some Up North illustration

These Images were sourced from a new website I found called From Up North I hope you enjoyed these as much as I did

 

 

Vitamin Water with an Interesting Twist

In the world of designing, remaking or re-branding a concept might just be the boost a product needs to increase sales, but one must be careful for re-branding consists of a whole lot more than just a logo.
In this instance we had to re-brand a famous brand but with a twist e.g. meat flavoured bubblegum, onion scented soap etc. I chose one of my favourite drinks Vitamin Water and decided to re-brand it
and the twist is flavour specific but the general twist is instant intelligence. Basically my product has a chemical in it that allows you to utilize the full power of you brain instantly hence the inspiration for the name of my product Brain[HI]Dr8. Sounds too good to be true well it is for the side effects can be a real pain!

Fainting apple has the tendency well to make people faint instantly after drinking.. But you will become intelligent!

 Heartburn lemon tends to give our customers severe heartburn instantly... But you will become intelligent!

 although It seems very hydrating Dehydrate Grape dehydrates you instantaneously... But it will make you clever!   

 Bladder berry is slightly embarrassing because you lose control of you bladder instantly... But it will make you clever