Saturday, June 11, 2011

The Craze that is Projection Mapping

Projection Mapping has really been a revolutionary new craze for many with names such as Adidas,Samsung,Toyota,Hot Wheels and Ralph Lauren all utilizing this technique successfully it makes one wonder where do people come up with this amazing stuff. Basically what 3D and 4D Projection Mapping is, is a projection on a structure or building by some super projectors to give the Illusion that the structure is a scene whether it is a runway a nature scene a 3D visual musical concert or a building demolition almost anything is possible with these projected illusions.

Marketers have realized that this is a great way to advertise a product or event. What it does is allow the public to view and be amazed by these projections for free all they have to do is stop and stare at a building  be amazed then go back home see it again on youtube and tell all there friends and family about it and just like that not only is the public amazed but you have just developed an exponential amounts of potential clients because they are seeing your product on these viral videos.

Technically the amount of work going into these projections is quite overwhelming but impressive nonetheless.
This is a video documentary of an electronic DJ Amon Tobin's development of a stage structure that was built for his concert and was projected on using Projection Mapping and how they basically created it

Fashion designer Ralph Lauren also used Mapping Projection to become the first luxury brand to use this technique. He projected in both New York and London and documented the process for all to see. 

London Projection.

New York Projection.

The official Ralph Lauren website

Samsung and Adidas both used Mapping Projection to launch a new addition to there brand Adidas for a campaign launch and Samsung for there new 3D TV sets

Adidas France - 3D Mapping Projection

The  Adidas and Samsung official websites

Toyota utilized Projection Mapping in a completely different way by not projecting on a building alone but on a car as well

The official Toyota website

Hot Wheels utilized Projection Mapping to project a car race

The official Hot Wheels website

For a bonus to all the AC DC fans they also projected... But on a Castle.

The official AC DC website

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