Graphical Inspiration

 

Some amazing inspiration found from around this here inter web but if you really wanna be picky here is where I got these from. For a  constant stream of inspiration follow me here on tumblr and sometimes I even throw in some of my own photography and stuff.

Iconic Redesign

We had a project to redesign an iconic brand in SA and come up with an advertising solution for the brand, we had a choice between: yum yum peanut butter; Mageau no 1; Glenryck Pilchards and Ouma rusks. I chose Ouma rusks and recreated the packaging and came up with an advertising solution of remembering your first time you had an Ouma. My Idea could be interpreted in various ways and for me was the best solution for topical advertising, I had various ideas for the slogan "Remember your first dip" was my final decision. It could have been edgy or really simple I chose to stick with simple because as a brand Ouma really isn't edgy it is a more traditional brand and maybe if need be it could be a bit tongue and cheek but not as daring as brands like Nando's. So thats is why my advertising is simple and clean.

The Craze that is Projection Mapping

Projection Mapping has really been a revolutionary new craze for many with names such as Adidas,Samsung,Toyota,Hot Wheels and Ralph Lauren all utilizing this technique successfully it makes one wonder where do people come up with this amazing stuff. Basically what 3D and 4D Projection Mapping is, is a projection on a structure or building by some super projectors to give the Illusion that the structure is a scene whether it is a runway a nature scene a 3D visual musical concert or a building demolition almost anything is possible with these projected illusions.

Marketers have realized that this is a great way to advertise a product or event. What it does is allow the public to view and be amazed by these projections for free all they have to do is stop and stare at a building  be amazed then go back home see it again on youtube and tell all there friends and family about it and just like that not only is the public amazed but you have just developed an exponential amounts of potential clients because they are seeing your product on these viral videos.

Technically the amount of work going into these projections is quite overwhelming but impressive nonetheless.
 
This is a video documentary of an electronic DJ Amon Tobin's development of a stage structure that was built for his concert and was projected on using Projection Mapping and how they basically created it
 


Fashion designer Ralph Lauren also used Mapping Projection to become the first luxury brand to use this technique. He projected in both New York and London and documented the process for all to see. 



London Projection.



New York Projection.



The official Ralph Lauren website

Samsung and Adidas both used Mapping Projection to launch a new addition to there brand Adidas for a campaign launch and Samsung for there new 3D TV sets



Adidas France - 3D Mapping Projection




The  Adidas and Samsung official websites

Toyota utilized Projection Mapping in a completely different way by not projecting on a building alone but on a car as well



The official Toyota website

Hot Wheels utilized Projection Mapping to project a car race



The official Hot Wheels website

For a bonus to all the AC DC fans they also projected... But on a Castle.



The official AC DC website

Vitamin Water with an Interesting Twist

In the world of designing, remaking or re-branding a concept might just be the boost a product needs to increase sales, but one must be careful for re-branding consists of a whole lot more than just a logo.
In this instance we had to re-brand a famous brand but with a twist e.g. meat flavoured bubblegum, onion scented soap etc. I chose one of my favourite drinks Vitamin Water and decided to re-brand it
and the twist is flavour specific but the general twist is instant intelligence. Basically my product has a chemical in it that allows you to utilize the full power of you brain instantly hence the inspiration for the name of my product Brain[HI]Dr8. Sounds too good to be true well it is for the side effects can be a real pain!

Fainting apple has the tendency well to make people faint instantly after drinking.. But you will become intelligent!

 Heartburn lemon tends to give our customers severe heartburn instantly... But you will become intelligent!

 although It seems very hydrating Dehydrate Grape dehydrates you instantaneously... But it will make you clever!   

 Bladder berry is slightly embarrassing because you lose control of you bladder instantly... But it will make you clever